We kicked off 2026 in the best possible way: working alongside Rafi Ruiz on this project for Malta India, “Qué Rica es la SANSE.” I always enjoy the trust Rafi places in me when he brings me into La Mafia PR projects; there’s a creative chemistry that flows naturally and elevates every idea. This time it was at SanSe, creating for Malta India in collaboration with Kikue, and I can’t deny the emotion of working once again with the best malt in Puerto Rico—the malt I grew up with, the one my grandmother would give me when I visited her, the one that was always in her fridge. Energy, memory, and Puerto Rican culture coming together in a campaign I truly enjoyed. This is how we begin 2026.
