
KFC Puerto Rico
Kentucky Coditos Are Back
KFC: a menu item presented as the hero of a commercial campaign.
Food · Beverage · Advertising
Appetite is only the beginning.

For restaurants, chefs and hospitality groups in San Juan, a food image has work to do: communicate the experience, introduce a menu or carry a campaign. Eli Santa works from a base in Guaynabo with food and beverage brands, advertising agencies and restaurant teams throughout Puerto Rico.
Fotografía gastronómica comercial y publicitaria para restaurantes, chefs y marcas. Si buscas un fotógrafo de comida para tu próxima campaña en San Juan o una producción en otra parte de Puerto Rico, podemos definir juntos el enfoque, el food styling y los usos de las imágenes.
Conversemos sobre tu proyectoSelected work

KFC Puerto Rico
KFC: a menu item presented as the hero of a commercial campaign.

McDonald’s Puerto Rico
McDonald’s: breakfast imagery created for an advertising campaign.

Pizza Hut Puerto Rico
Pizza Hut: the Tripleta Pizza presented with attention to its ingredients and texture.

Wilo Benet
Wilo Benet: food photography for the Saltysweet editorial project.

Coquí Meats
Coquí Meats: recipe imagery that connects a food brand with the finished dish.

Vasijas Brunch
Vasijas Brunch: food photography for ongoing branded content.
For food in a lifestyle setting, explore GOYA’s family campaign.

Editorial · Wilo Benet · 2022
A book, a test kitchen, and room to experiment. Working with Wilo Benet, I explored how to photograph his recipes up close, paying attention to texture, detail, and what each dish had to say. A collaboration about food, memory, and the craft of seeing.
View photographs from the bookA story by Eli Santa
Saltysweet was a creative, experimental process. We worked in a studio with a kitchen, a kind of test kitchen. As the recipes were prepared, Wilo narrated, recorded, and documented the stories he wanted to tell. The photography took shape within that conversation.
To me, the book felt like a journal: a distillation of his career, his life, his childhood, and his palate. The settings were there, but they stayed simple and secondary. The food needed to come first.
I came to this project after years of photographing for GOYA, where food was often part of a story about family and home. Here, the starting point was different: look closely at the dish, with nothing to hide. Texture, detail, and the care that went into the preparation carried the image.
We did a lot of macro photography. At that distance, every decision in the kitchen shows, so the preparation needed particular care. We explored at least three interpretations of each recipe before arriving at the final result, aware that these photographs would have a lasting place in a printed book.
When editing, I wanted to bring out that care without taking away the food’s organic, natural character. I wanted perfectly imperfect images. Part of the challenge was deciding when to stop retouching: preserving what made each preparation feel real.
Wilo gave me room to offer ideas about the design, try different perspectives, and take part in creative decisions. He was the creative director and had the final say, but the conversation was constant. I remember it as a dance, like improvising jazz: listening, proposing, and responding to what the other person brought.
Wilo is also an excellent photographer. He created a series of artistic images for the book, including the cover photograph. I edited those images to keep them consistent with the rest of the photography. My work included the recipe photographs and most of the photographs inside the book.
We have collaborated for years, from Pikayo to Wilo Eatery & Bar. On Saltysweet, that relationship made room for a very creative, artistic collaboration. What stays with me is the pride of having taken part, and the sense of belonging that comes from helping shape something alongside someone else.
From the studio to the book
Moments of preparation, working together, and the printed book. Swipe through the nine images; select any image to enlarge it.
Eli Santa · Recipe photographs and most of the photographs inside the book; photo editing, including Wilo’s artistic series.
Wilo Benet · Creative direction; a series of artistic photographs, including the cover photograph.
On our collaboration
“Eli is my trusted photographer because of his professionalism, positive energy, composition skills, clear process, commitment, passion, and technical mastery. He always delivers what we ask for and more—on time, every time.”

KFC Puerto Rico · Advertising photography
Advertising photography for chains like KFC is an area in which I want to keep growing. On Kentucky Coditos, I worked under Rafi Ruiz’s direction, with production by La Mafia and food styling by Anais Melero. That structure allowed me to concentrate on lighting and how to present the product photographically.
View the full projectA collaboration through photography
Working with Rafi Ruiz and his production company, La Mafia PR, has taught me a great deal about collaboration on a food production. His work in production and creative direction helps organize the project so that I can concentrate on my part: how to light the product and present it to the camera.
On Kentucky Coditos, that collaboration brought together direction, production, food styling, and photography. My responsibility was the image; Anais Melero handled the food styling. These are distinct roles that need to work in conversation to arrive at the same photograph.
I value Rafi’s judgment and creative expectations. Our collaboration makes room to propose, review, and look for a better version of an idea. That way of working encourages me to go further with the photography and keep exploring what we can create together.
The image and the process
The campaign image and a behind-the-scenes view. Swipe through them; select either image to enlarge it.
Photography: Elysanta Photography
Director: Rafi Ruiz
Food styling: Anais Melero
Production house: La Mafia, Puerto Rico
Agency: ARCO Publicidad
The production

Hero images for brands and agencies, planned around appetite, composition, copy space and the intended advertising format.

Menu launches, signature dishes and visual content that helps a restaurant or hospitality team communicate its offering consistently.

Discuss food styling, props, surfaces, location and shot timing as part of the brief, so each image supports the message and the finished placement.
Cómo trabajo
Gran parte de mi experiencia viene del trabajo directo con marcas y sus equipos internos de mercadeo, especialmente GOYA y la agencia interna de ECONO. Entre estos proyectos están los calendarios ECONO de 2019 a 2024.
También colaboro en campañas de agencias a través de casas productoras. En cada proyecto busco comprender la necesidad del cliente y aportar desde la fotografía a una visión compartida.
Soy comunicativo y colaborativo. Puedo asumir la dirección fotográfica cuando el proyecto lo requiere o integrarme bajo la dirección de otro equipo. Escuchar, entender mi función y aportar al resultado forman parte de mi manera de trabajar.
Explora el portafolio comercialStart a conversation
Send the menu or product list, campaign references, intended placements and production date. Include any food styling or location needs so we can plan the shoot and deliverables around your team.